While you walk: your answers stay in your browser. Nothing is stored until you choose to keep your report or to be counted anonymously.
If you tap "Count me in": we store your computed result with a coarse country and an optional sector, and nothing else. No name, no email, no answers. It cannot be linked back to you.
If you keep your report: we store your email, business profile, answers, and results so you can return to them. We email you your report link. With your consent, your results are also counted, anonymously and only in groups of five or more, in movement research (the State of Fruitfulness).
Sensitive environments: if you mark your context sensitive, sharing is off by default, emails carry links only, and your details never appear on any public or shared surface.
Funnel counts: we count visits and completions with a coarse country (derived once from your connection and immediately discarded; the address itself is never stored).
Deleting: one button removes everything, permanently. It is on your report page.